WooCommerce and custom online stores, designed to sell in Morocco: CMI and PayZone integration, product SEO optimisation, mobile performance and reporting. ROUGUITECH ships e-shops that convert — not just online catalogues.
We offer three tiers depending on your catalogue, volumes and ambitions:
• WooCommerce — for 90% of merchants. Mature, extensible, hostable in Morocco, fully open source. Ideal up to several thousand SKUs.
• Custom Laravel — for complex models: multi-vendor marketplace, B2B with pricing tiers, subscriptions, integrated ERP.
• Shopify — when the brand is international and doesn't need deep customisation. Quick setup, but less favourable SEO and long-term costs.
Moroccan payment, shipping and invoicing
Native integration of market solutions: CMI↗ (Attijariwafa Bank, BMCE, BCP, etc.), PayZone (Maroc Telecommerce), Stripe↗, PayPal, bank transfer and cash on delivery. Invoicing module compliant with Moroccan regulation (VAT, ICE number, mandatory mentions). Shipper integration: Amana, CTM Messagerie, DHL, Aramex.
Product SEO + conversion, from day 1
A store that doesn't rank is a closed shopfront. Our product pages follow Google's e-commerce recommendations↗. Every product page we ship includes: schema.org Product/Offer, optimised meta titles and descriptions, Open Graph tags, compressed images with descriptive alt text, clean URLs and managed redirects. On conversion: streamlined checkout, product recommendations, automated cart abandonment emails, A/B testing on CTAs.
Already have an underperforming e-commerce site? See our e-commerce redesign offering, or request a free SEO audit before deciding.
WooCommerce vs Shopify vs Custom Laravel
Comparison of the 3 most-used e-commerce stacks in Morocco, based on 5 years of client projects.
Criterion
WooCommerce
Shopify
Custom Laravel
Initial cost (MAD)
15,000 – 40,000
10,000 – 25,000
60,000+
Monthly cost
Hosting ~100 MAD
$29-299/month
Hosting 200-800 MAD
Morocco CMI payment
Yes (extension)
Not native
Yes (direct integration)
Code control
Total (open source)
Limited (locked)
Total
SEO and URLs
Excellent
Good but limited
Excellent
Scalability
Up to ~5000 SKU
Very good
Unlimited
Best for
SMEs, single brand stores
International brands
Marketplace, B2B, ERP
Frequently asked questions
Which e-commerce platform to choose in Morocco?
For 90% of cases, WooCommerce (WordPress-based) is our recommendation: open source, mature ecosystem, CMI and PayZone integrations available, total control. Shopify can suit international brands but stays expensive and SEO-limited. For catalogues > 5000 SKUs or multi-vendor, we build custom in Laravel.
Do you integrate CMI and PayZone payments?
Yes. We integrate CMI (Centre Monétique Interbancaire), PayZone, Stripe, PayPal and bank transfer. The CMI application takes 2-4 weeks on the bank side; we support you on the technical form, return URLs and sandbox testing.
How much does an e-commerce site cost in Morocco?
Simple WooCommerce store (up to 100 products): 15,000 to 25,000 MAD. Advanced store (multi-language, multi-currency, subscriptions, loyalty programme): 25,000 to 60,000 MAD. Custom platform (marketplace, B2B, integrated ERP): from 60,000 MAD. Detailed quote within 24h.
Do you handle product catalogue import?
Yes. Bulk CSV import, scraping of your existing catalogue, or direct integration with your ERP/PIM. SEO optimisation of product pages (title, meta, alt images, Product schema), variant and category generation.
Will the site be SEO-optimised?
Yes — product SEO from the start. Schema.org Product/Offer, clean URLs, dynamic sitemap, Core Web Vitals optimisation (LCP < 2s), optimised images, Google Merchant Center integration for Shopping Ads. SEO audit + action plan included in all e-commerce quotes.
And after launch?
Maintenance and continuous support available: daily backups, security updates, uptime monitoring, French/English hotline. Training your team to add products, manage orders and reporting. Maintenance package from 50 €/month.
