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Practical advice on web development, SEO and conversion. Written by the ROUGUITECH team for businesses that want a site that performs.

The ROUGUITECH blog is where we write down what we learn while building. No generic listicles, no "10 hacks for…". Each article starts from a real client question or a technical decision we had to make. We cover SEO and AEO, conversion, Laravel and Next.js architecture, Core Web Vitals, and the practical reality of shipping websites from Tangier to clients in Casablanca, Paris, or Dubai.

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ROUGUITECH

FeaturedSEO & Marketing

Why your website isn't converting (and how to fix it)

A fast, well-ranked site is worthless if it doesn't turn visitors into customers. Here are the 5 conversion levers we audit first.

May 21, 20266 min readRead

Topics we cover

SEO & marketing →: Technical audits, keyword research, schema.org, link building, conversion. What works on Google and AI search engines in 2026.
Web development: Laravel, React, Next.js, Inertia.js. Stack decisions, performance, technical debt, rebuilds.
WordPress & WooCommerce: Custom themes, plugins, security, e-commerce. When WordPress is still the right call and when it isn't.
Conversion & UX: Why a fast site doesn't always convert, forms, checkout flows, GA4 and server-side tracking.
Case studies: Real lessons from the projects we shipped, with before/after numbers when we can share them.

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