GUIDE · COSTS

How much does a website cost in Morocco?

Direct answer

In Morocco, a WordPress brochure site starts around 3,100 MAD and a custom site or application (Laravel, Next.js) from 14,900 MAD. Price is driven mainly by three things: how many page templates must be designed, how custom the design is, and which features are needed — e-commerce, multilingual, online payment, integrations. A multilingual store costs structurally more than a fixed-content brochure site.

Founder ROUGUITECH · 5+ years experience

Key facts

  • WordPress brochure site: from 3,100 MAD
  • WooCommerce store: from 15,000 MAD
  • Custom site or application: from 14,900 MAD
  • Ongoing SEO: from 5,900 MAD/month
  • Template count matters more than page count
  • E-commerce and multilingual are the two biggest multipliers
  • Hosting, domain and maintenance are billed separately

The three factors that actually move the price

The first is how many templates are needed, not how many pages: thirty pages sharing two layouts cost less than six pages that are all different. The second is how custom the design is — adapting an existing theme is not the same job as designing an identity and building it screen by screen. The third is functional: the moment you need user accounts, online payment, a product catalogue or a second language, the scope changes in kind. Those are no longer pages, they are an application.

Brochure, e-commerce, custom: three different budgets

A brochure site presents a business and generates enquiries — the cheapest format, from 3,100 MAD on WordPress. An online store adds a catalogue, payments, shipping and stock management; the technical base is still WooCommerce, but the integration and configuration work is significantly larger. A custom site or application in Laravel or Next.js starts at 14,900 MAD, and is the right call once the business logic is specific enough that no plugin covers it properly. The exact scope of each option is covered on our brochure site, e-commerce site and custom website development pages. If the site already exists, price a redesign, not a build.

What the development price does not include

Development is a one-off cost; keeping a site alive is a recurring one. Domain, hosting, SSL, backups and monitoring are billed separately and renew annually. So does maintenance — security updates, fixes, improvements. And a delivered site is not a visible site: search visibility is a separate line, from 5,900 MAD/month. A quote that does not separate these items is a quote worth questioning.

Why quotes vary so widely

For an apparently identical scope, proposals in Morocco vary enormously because they do not cover the same work. A purchased theme filled with content, a custom-designed site, and an application built from scratch all get described as "a website". The questions that actually separate them: who writes the content, how many templates are planned, is technical SEO included from the start, who owns the code, and what happens after launch.

Starting price by project type

Project typeFromWhat pushes the price up
Brochure site (WordPress)3,100 MADCustom design, number of templates, second language
Online store (WooCommerce)15,000 MADCatalogue size, CMI payment, shipping, stock
Custom site or application14,900 MADBusiness logic, user accounts, integrations, APIs
Ongoing SEO5,900 MAD/monthSector competition, number of pages to optimise

Published ROUGUITECH entry prices, excluding tax, in Moroccan dirhams. These are starting points, not market averages.

Related questions

Are hosting and the domain name included?
No. Development is billed once; hosting, domain, SSL and backups are recurring annual costs billed separately. They should appear as distinct line items on the quote — if they do not, ask for them before signing.
Is a cheaper site necessarily a worse one?
Not necessarily, but it rarely covers the same scope. A low price usually means an existing theme, client-supplied content and no search work. That is a legitimate choice for a first online presence; it becomes expensive the day you need a feature that requires rebuilding everything.
Do I have to pay everything upfront?
The norm is staged payment: a deposit to start, then instalments tied to milestones — approved designs, acceptance testing, go-live. This protects both sides and gives the client real checkpoints during the project.
How long does a website take to deliver?
That depends on scope far more than budget. A brochure site ships in a few weeks; a custom application takes several months. The thing that stretches timelines most is not development but content approval and client feedback cycles.

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