How much does an e-commerce site cost in Morocco?
A simple WooCommerce store of up to 100 products costs 15,000–25,000 MAD. An advanced store — multilingual, multi-currency, subscriptions, loyalty — runs 25,000–60,000 MAD. A custom platform (marketplace, B2B, ERP-connected) starts at 60,000 MAD. On top of that: hosting from around 100 MAD/month and maintenance from 500 MAD/month.
Key facts
- Simple WooCommerce store (≤100 products): 15,000–25,000 MAD
- Advanced store (multilingual, subscriptions, loyalty): 25,000–60,000 MAD
- Custom platform (marketplace, B2B): from 60,000 MAD
- WooCommerce hosting: around 100 MAD/month
- Maintenance: from 500 MAD/month
- WooCommerce scales to roughly 5,000 SKUs
The three budget tiers
A simple store — up to a hundred products, one payment method, one language — is built on WooCommerce for 15,000 to 25,000 MAD. The next tier, 25,000 to 60,000 MAD, covers stores that genuinely sell across markets: multiple languages, multiple currencies, subscriptions, loyalty. Above 60,000 MAD you are no longer building a store but a platform: multi-vendor marketplace, B2B pricing, ERP integration. The jump between tiers reflects a change in kind, not a finishing upgrade. What each tier covers is detailed on our e-commerce website development in Morocco page.
WooCommerce, Shopify or custom
For most Moroccan projects WooCommerce is the default: open source, full control of the code, CMI and PayZone extensions available, and no imposed ceiling on SEO. Shopify suits international brands but costs $29–299/month, does not handle CMI natively, and constrains search work. Custom Laravel becomes the right answer past roughly 5,000 SKUs, or as soon as there are multiple vendors, B2B logic, or an ERP to connect.
Online payment is its own line item
This is the Moroccan specific that surprises people most. Card payment through CMI is not a setting — it requires a bank application, approval, and a technical integration. WooCommerce handles it by extension, Laravel by direct integration, Shopify not natively. Also plan for cash on delivery, still dominant in Morocco, which carries its own consequences for order handling and returns.
What costs money after launch
A store is a live application, not a brochure. WooCommerce hosting runs around 100 MAD/month, a Laravel platform 200–800 MAD/month. Maintenance — daily backups, security updates, uptime monitoring — starts at 500 MAD/month. None of this is optional on a site that takes payments: an unmaintained store eventually loses orders.
WooCommerce vs Shopify vs custom Laravel
| Criterion | WooCommerce | Shopify | Custom Laravel |
|---|---|---|---|
| Initial cost | 15,000–40,000 MAD | 10,000–25,000 MAD | 60,000+ MAD |
| Monthly cost | Hosting ~100 MAD | $29–299/month | Hosting 200–800 MAD |
| CMI payment | Yes (extension) | Not native | Yes (direct integration) |
| Code control | Full (open source) | Limited | Full |
| Catalogue limit | ~5,000 SKUs | Very high | Unlimited |
| Best for | SMEs, single-brand stores | International brands | Marketplace, B2B, ERP |
Published ROUGUITECH ranges, in Moroccan dirhams, excluding tax.
Related questions
Is CMI payment included in the price?
Can we start small and grow later?
Why do some stores cost 5,000 MAD?
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