ROUGUITECH is a digital agency based in Tangier, Morocco, specialised in Full Stack web development, SEO and mobile apps. We help Moroccan and international businesses with their digital transformation.
Morocco has become a major tech hub in North Africa. With a pool of quality technical talent, competitive costs and cultural proximity to Europe and the Middle East, hiring a Moroccan web agency like ROUGUITECH is a strategic choice. We deliver premium service at fair rates, with fluid communication in French, English and Arabic.
Full Stack development with Laravel, React and Next.js — Custom WordPress & WooCommerce — Technical SEO and organic search — iOS & Android mobile apps — API integrations and AI automation. 100+ projects delivered. Our stack and methodology follow Google Search Central official recommendations.
Based in Tangier, we work with clients in Casablanca, Rabat, Marrakech, as well as France, Belgium, the UAE and Canada. We invoice in Morocco and abroad, fully compliant: a Moroccan VAT invoice here, an invoice in euros or dollars elsewhere.
The ranges below are our real starting rates, not loss-leaders. A WordPress brochure site starts at MAD 3,100: custom theme, five to seven pages, contact form, baseline technical SEO. A WooCommerce store starts at MAD 6,200 and scales with catalogue size, payment methods (CMI, Stripe) and fulfilment. A custom web application in Laravel or Next.js starts at MAD 14,900; a working MVP of five to ten screens with authentication starts around MAD 30,000, and an advanced multi-role application with third-party integrations and a dashboard lands between MAD 60,000 and 150,000. A monthly SEO retainer starts at MAD 5,900. What moves a quote is almost never the page count — it is business complexity, the number of user roles, and the third-party systems to connect. A ten-page site with no business logic costs less than a three-screen application that syncs stock, payment and invoicing. We quote after a scoping call, not before.
1. Audit and strategy (week 1). Review of what exists, competitors and keywords. You get a written action plan before we write a single line of code — you know what you are buying. 2. Design and copy (weeks 2–3). Conversion-oriented mockups and the actual copy. Content is written before integration, never after: that is what prevents pages full of placeholder text at handover. 3. Development (weeks 3–8). Clean, tested code with technical SEO built in from the start rather than bolted on. Automated deployment via GitHub Actions, Sentry monitoring, backups and SSL included. 4. Launch and growth (ongoing). Go-live, analytics setup, then continuous optimisation. A brochure site ships in two to four weeks, a business application in two to four months. The single biggest factor on timelines is client feedback speed, not code volume.
Twenty-five projects delivered since 2021, across more than six countries. A representative sample, all live and browsable in our work: a multi-city vehicle booking platform with Stripe payments and nine languages (Marhire), a legal application generating formal notices through the OpenAI API (JusticeLib), a SaaS booking system with a React Native mobile app for a Pilates studio (Harmonia), several e-commerce stores on WooCommerce (Bab Marrakesh, Rouh Dounia, Aivy), and a run of corporate sites for law firms, architects, construction businesses and a foundation. That range has a practical consequence: on most briefs, we have already solved something close. We know what breaks in a Moroccan payment flow, what a stock synchronisation actually costs, and why a poorly tagged multilingual site loses its rankings.
A no-code platform (Wix, Squarespace) is right if you are testing an idea and only need to exist online. The ceiling arrives fast: limited SEO, no custom business logic, and a subscription that eventually exceeds the cost of owning a site. A freelancer costs less and starts sooner. The real risk is not skill — many are excellent — it is continuity: one person, no international invoicing structure, and a stalled project if they become unavailable. An agency brings continuity and multiple disciplines, at a higher cost and sometimes with a salesperson who is not the person writing the code. ROUGUITECH is built to take the middle: direct access to a senior developer, with compliant invoicing in MAD, euros or dollars depending on where you are. All code is documented so a third-party developer can pick it up without calling us — that is the guarantee that matters most, and the one nobody advertises.
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