Fès concentrates an economy the web currently serves poorly. Craft — leather, zellige, metalwork, weaving — carries recognised international value yet remains largely dependent on medina footfall and middlemen. Cultural tourism draws visitors who plan their stay online, in French and English, weeks ahead. Higher education and professional services form a third, more conventional block where the site acts as an institutional showcase.
The real opportunity for a Fès craftsman or trader is not a brochure site: it is direct export sales, with an English catalogue, photography that does the product justice, and international payment. That is a more ambitious project than simply being online, and it is the one that moves revenue.
• Craft & homeware — export-facing online stores, English catalogue, international payment, careful product photography
• Cultural tourism & riads — multilingual sites, stay presentation, booking requests, SEO on queries researched from abroad
• Education & training — institutional sites, programme presentation, application forms
• Practices & professional services — credible brochure sites, appointment booking, local search
• Retail & regional distribution — product catalogues, reseller areas, stock management
Fes Taxi Driver↗ is a private transfer and chauffeur booking platform for Fès that we built in Next.js: FEZ airport pickups, intercity transfers across Morocco, VIP service, one to fifty passengers, with booking and 24/7 WhatsApp contact.
The core of the work is not the design but the search architecture: one genuinely written page per vehicle type and per route, so the site surfaces on the queries a traveller types before arriving — "Casablanca airport to Fes transfer", "Fes to Marrakech two-day split", "private driver Fes". It is the same logic we apply on Marhire↗, the multi-city booking platform we built for the same group.
The model extends well beyond transport: every tourism business in Fès — riad, guide, craft store — faces the same situation, with customers searching in French and English from abroad, weeks before they arrive. All our work is browsable in our portfolio.
An export-facing store is not a cart bolted onto a website. Three things make the difference, and they are what we handle first.
Payment. European and North American buyers pay by international card or PayPal, not by CMI alone. We set up Stripe↗ or an equivalent alongside local methods.
Shipping and costs. The cost of shipping a rug or a metalwork piece must be calculated and shown before checkout, or the cart is abandoned. This is configured by weight, volume and destination.
Product content. A craft object sells on its story, its material and its making, in correct English — not on a three-line machine-translated blurb. Copywriting is part of the project, not an add-on.
Two dynamics coexist. Local queries ("caterer Fès", "driving school Fès") are worked conventionally: a complete Google Business Profile, consistent name-address-phone citations, LocalBusiness markup, and service pages that are genuinely written. Tourism and export queries are researched from abroad, in French and English, and are a matter of content and authority rather than proximity.
We cover the areas that surface in searches — the Fès el-Bali medina, Fès el-Jdid, the Ville Nouvelle, Saïss — along with Meknès and the wider region. The full method is set out on our SEO expert in Morocco page.
