Aluminium joinery & BA13 ceiling website in Tangier
Alu Maba is an aluminium joinery and BA13 plasterboard ceiling workshop based in the Gzenaya industrial zone in Tangier. We built the site carrying both trades, with a siloed architecture designed to capture local search and convert it into quote requests.
Alu Maba works two trades the Tangier market rarely combines: custom aluminium joinery and BA13 plasterboard ceilings. Customers do not search for a construction company — they search for an aluminium window, a bioclimatic pergola, or a suspended ceiling with spotlights. Each of those is a different intent, and a generalist homepage wins none of them.
The classic tradesman-site trap: a Our services page listing ten trades in three lines each, ranking for none. Each service needed enough substance to exist in search, without splitting the company into twelve parallel sites or having two neighbouring pages say the same thing. The second constraint was credibility: in fit-out work, customers compare quotes and distrust the installer who promises everything. The workshop and the suppliers had to be shown, not merely asserted.
Next.js and Tailwind for a fast site served from the VPS. A two-silo architecture, each with a pillar page carrying the broad query and child pages for precise intents — children link up to their pillar, the pillar down to its children, with no cross-silo linking that would blur the topic. Proof comes from the project pages, one per job, located by Tangier district (Mesnana, Gzenaya, Marchan, Boukhalef): that is what moves the needle in local search. Suppliers are named (Exlabesa for aluminium, Knauf for plasterboard) because a product range beats an adjective. Conversion targets WhatsApp rather than a form, because that is the real channel in this market.
The site is live with 31 indexable pages: 2 pillars, 12 trade pages, 9 documented projects, the blog and the quote journey. Every service owns a page of its own, and the company is presented with its workshop, address and opening hours — the signals local search expects.
A glimpse of the screens that make the product valuable: features, user journey, content.
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