CASE STUDYCorporate / Events

STAND EXHIBITION

Showcase site for an exhibition stand manufacturer

5
Technologies

WordPress · Elementor · SEO

5
Key features

Custom WordPress site with a dedicated page for each of the four business lines

5
Documented screens

Stand sur mesure

Live
Status

Corporate / Events

CASE STUDY

The context

STAND EXHIBITION is a Moroccan manufacturer of custom exhibition stands, with a workshop in Chichaoua and a head office in Casablanca. Its clients are industrial, pharmaceutical, food and telecom brands exhibiting at trade shows. In this business the buying decision rests on visual proof: a prospect wants to see stands already built before asking for a quote. The company needed a showcase able to carry that proof and to capture searches around stand manufacturing in Morocco.

The challenge

A stand manufacturer's site lives on imagery, and imagery is heavy. We needed full-screen visuals without sacrificing load time. Second constraint, the offer covers four distinct business lines, stands, signage, furniture and event fit-out, usually crammed into a single services page that ranks for nothing. Third constraint, the company operates from two addresses, which complicates local search when the signals are inconsistent.

Our approach

WordPress with Elementor so the team keeps control of the content, and a dark art direction that lets the stand photography carry the page. One page per business line rather than a catch-all services page, each with its own semantic field and call to action. A portfolio page for visual proof, extended by the company's Instagram feed. Local SEO handled across both locations, with a dedicated sitemap and consistent tagging. Every page ends on a quote request, backed by permanent WhatsApp access.

The outcome

The site is live across nine pages, four of them business-line pages indexable on their own, which widens the search surface beyond the homepage alone. The team publishes new projects independently through Elementor. The journey leads to a quote request from any page on the site.

KEY PAGES

The product in detail

A glimpse of the screens that make the product valuable: features, user journey, content.

standexhibition.ma/stand-sur-mesure
STAND EXHIBITION · Stand sur mesure
Stand sur mesureView
standexhibition.ma/realisations
STAND EXHIBITION · Nos réalisations
Nos réalisationsView
standexhibition.ma/signaletique-plv
STAND EXHIBITION · Signalétique & PLV
Signalétique & PLVView
standexhibition.ma/fabrication-de-mobilier
STAND EXHIBITION · Fabrication de mobilier
Fabrication de mobilierView
standexhibition.ma/event-amenagement-espaces
STAND EXHIBITION · Event & aménagement d'espaces
Event & aménagement d'espacesView

Key features

Custom WordPress site with a dedicated page for each of the four business lines
Dark, full-screen art direction built to showcase stand photography
Portfolio and client-proof pages to support B2B credibility
Local SEO structured around two locations, Casablanca and Chichaoua
Quote-driven journey: a call to action on every page plus direct WhatsApp contact

Technologies used

WordPressElementorSEOLocal SEOPerformance Optimization

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Issam Rougui, fondateur de ROUGUITECH

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Issam
Rougui.

Founder & Lead Developer · ROUGUITECH

Full Stack developer with 5+ years of experience, specialized in Laravel, React, WordPress, and SEO. I founded ROUGUITECH to help companies in Morocco and internationally turn their digital presence into a growth engine.

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