Online store for a water filtration brand
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WordPress · WooCommerce · Elementor
WooCommerce store with product variations, the Gravity range coming in 5.5 L, 8.5 L and 12 L
Boutique et gamme
E-Commerce / French brand
WASULU sells stainless steel 304 water filters direct, with no electricity and no permanent plumbing. The brand targets households in France and Europe, in a market where competitors trade unverifiable filtration promises. Its positioning rests on the opposite: publishing performance actually measured, with the test conditions, rather than percentages from nowhere. The site had to carry that stance, not just sell.
Three constraints stacked up. The range is short, two products and their consumables, but the gravity filter comes in three capacities: the variation page had to stay readable without drowning the buying decision. Proof, next, is the heart of the positioning, and a table of lab results reads poorly on a phone. Finally, average basket value depends on consumables: replacement cartridges had to stay easy to find after the first purchase.
WooCommerce on a Woodmart theme with a child theme, so the team keeps control of content without touching theme code. Capacity variations live on a single product page rather than separate listings, which avoids splitting SEO across three competing pages. The performance page is treated as content in its own right, with test conditions and reports directly accessible. LiteSpeed caching and image optimisation hold load time on a catalogue heavy with product photography.
The site is live across eight pages and five references, with a proof page that documents the tests instead of summarising them. Consumables are sold as products in their own right, which opens repeat purchase without going back through the main range. The brand publishes and updates its content independently.
A glimpse of the screens that make the product valuable: features, user journey, content.
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MEET
Founder & Lead Developer · ROUGUITECH
Full Stack developer with 5+ years of experience, specialized in Laravel, React, WordPress, and SEO. I founded ROUGUITECH to help companies in Morocco and internationally turn their digital presence into a growth engine.
