Website & SEO
Design and SEO optimization of a modern, responsive website for an emergency service available 24/7. Improved Google visibility, increased qualified traffic, and higher conversion of visitors into customers.
Débouchage Canalisation IDF is an emergency drain-unblocking and plumbing company operating in Île-de-France and Belgium, available 24/7. The market is saturated: Google for "drain unblocking Paris" is dominated by lead-gen middlemen subcontracting to unidentified tradespeople. Our client's goal was to capture the visitor directly without going through those platforms, leaning on transparency (visible pricing, identified responders, clear service area).
Three local-SEO constraints. First, existing alongside large directories (Allopannes, PagesJaunes) that dominate the SERP. Second, reassuring a visitor in an emergency: they have an active leak, they want a number they can call in 10 seconds, not a form. Third, covering a wide geographic area (all of Île-de-France plus Belgium) without diluting local SEO: this meant dedicated zone pages rather than a catch-all "service areas" page.
WordPress on a lightweight theme, mobile-first by design: 80% of traffic comes from a phone in emergency mode. Giant phone CTA at the top of every page, secondary WhatsApp CTA in parallel, quick contact form as third option. Zone pages built per major area (central Paris, 92, 93, 94, Brussels metro). Schema.org Plumber + LocalBusiness with 24/7 hours and listed service areas. Visible pricing section (which most competitors avoid) to reassure on the absence of nasty surprises.
The site is live, captures local SEO traffic on intentional queries ("drain unblocking [arrondissement/city]"), and converts mainly via direct call. Transparent pricing filters drift-by prospects (50 € customers who'll leave for the cheapest bid) and qualifies real emergencies.
A glimpse of the screens that make the product valuable: features, user journey, content.
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