CASE STUDYNon-profit / Trilingual site

Moroccan Gloster Canary Club

Trilingual site for Morocco's first Gloster canary club

4
Technologies

WordPress · Elementor · Multilingue FR/EN/AR

4
Key features

Trilingual site in English, French and Arabic, with a complete tree per language

5
Documented screens

Le club

Live
Status

Non-profit / Trilingual site

★★★★★

« An excellent collaboration with Issam! Professional, creative, rigorous and always attentive. He turned our ideas into concrete solutions, from building our website to the management tools and the system running our competitions. Available and committed, he always finds efficient solutions. I highly recommend his work. »
Souadka HatimeDirector & Vice-President of the MGCC · PC World Kenitra · Verified on LinkedIn
CASE STUDY

The context

The club formed in November 2024 around one specific breed, the Gloster canary, and one ambition: to structure in Morocco a practice until then scattered across isolated breeders, and to attach it to the international bodies (GFCCI, IGBA). Without a website, a club like this exists only in WhatsApp groups — invisible to the beginner breeder and lacking credibility with the federations.

The challenge

Three audiences in three languages, with needs that do not overlap. The beginner Moroccan breeder wants practical advice in French or Arabic. The experienced breeder wants breed standards and the show calendar. The international federations read English and judge a club's seriousness by how clearly it presents its governance. Translating the same page three times would have produced a lukewarm site for all three. Arabic additionally required right-to-left reading, integrated without breaking the layout.

Our approach

WordPress with Elementor on a hello-elementor base: the club had to publish its breeding advice and show announcements without calling us every time. English is the default language, the one that speaks to the affiliations, with French and Arabic as complete versions rather than partial translations. The structure separates what belongs to the institution (history, committee, affiliations) from what belongs to the breed (Corona and Consort standards, advice), because those two subjects attract different visitors. The breeders directory makes membership tangible: it is the concrete argument for joining.

The outcome

The club has a public site in three languages showing its history, its international affiliations and its community. The breeding articles — preparing the season, mastering light, a successful moult, readying birds for competition — establish the club as a reference on a breed still thinly documented in French and Arabic.

KEY PAGES

The product in detail

A glimpse of the screens that make the product valuable: features, user journey, content.

mgcc.ma/the-club
Moroccan Gloster Canary Club · Le club
Le clubView
mgcc.ma/gloster-canary
Moroccan Gloster Canary Club · Le canari Gloster
Le canari GlosterView
mgcc.ma/breeders-directory
Moroccan Gloster Canary Club · Annuaire des éleveurs
Annuaire des éleveursView
mgcc.ma/events
Moroccan Gloster Canary Club · Concours & événements
Concours & événementsView
mgcc.ma/blog
Moroccan Gloster Canary Club · Conseils d'élevage
Conseils d'élevageView

Key features

Trilingual site in English, French and Arabic, with a complete tree per language
Reference pages on the breed: Corona and Consort standards, breeding advice
Breeders directory, plus the committee and international affiliations
Show calendar and a breeding blog maintained by the club

Technologies used

WordPressElementorMultilingue FR/EN/ARSEO

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Issam Rougui, fondateur de ROUGUITECH

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Issam
Rougui.

Founder & Lead Developer · ROUGUITECH

Full Stack developer with 5+ years of experience, specialized in Laravel, React, WordPress, and SEO. I founded ROUGUITECH to help companies in Morocco and internationally turn their digital presence into a growth engine.

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