CASE STUDY
Corporate / Construction

Access PNC

Website for a Paving and Construction Company (Canada)

Access Paving and Construction is a Moncton-based (New Brunswick, Canada) firm specializing in asphalt, concrete, civil construction, septic installation, and landscaping. We built their corporate website to showcase 50+ years of combined experience and make it easy for prospects to request quotes.

accesspnc.com
Access PNC · desktop
Access PNC · mobile
CASE STUDY

The context

Access Paving and Construction is a Moncton (New Brunswick, Canada) company providing asphalt paving, concrete, civil construction, septic installation, and landscaping. The local market is highly seasonal (worksites concentrated April to October), with competition from family-owned businesses established for decades. The site's promise: show the range of services and walk the visitor from quote request to financing, so no one is lost on avoidable friction.

The challenge

The typical visitor is a homeowner looking for a quote on a specific project (resurfacing a driveway, pouring a slab, installing a septic tank). They often don't know one company does all of it, and they're used to calling a different specialist for each need. The site had to present each service as a standalone competency, not a catalog line. Second constraint, local SEO in a bilingual (French + English) New Brunswick market where each neighbouring town is a potential target.

Our approach

WordPress + Elementor with a detailed per-service architecture: asphalt, concrete, brick, civil engineering, septic, landscaping, with one page per competency. Residential vs commercial distinction visible in the nav to orient the visitor quickly. Educational blog ("when to resurface an asphalt driveway", "septic maintenance in New Brunswick") to capture informational traffic and feed it into the services. Quick quote form at the top of each service page. Schema.org GeneralContractor + LocalBusiness for the local signature.

The outcome

The site is live, surfaced via local SEO in Moncton and neighbouring towns, and feeds the company with service-specific quote requests rather than generic ones. The blog page carries long-term SEO, and the financing callout reduces top-of-funnel losses on projects the client wouldn't have dared to ask about otherwise.

KEY PAGES

The product in detail

A glimpse of the screens that make the product valuable: features, user journey, content.

accesspnc.com/services
Access PNC · Tous les services
Tous les servicesView
accesspnc.com/commercial-paving
Access PNC · Pavage commercial
Pavage commercialView
accesspnc.com/residential-paving
Access PNC · Pavage résidentiel
Pavage résidentielView
accesspnc.com/about-us
Access PNC · À propos entreprise
À propos entrepriseView
accesspnc.com/contact-us
Access PNC · Contact devis
Contact devisView

Key features

Responsive WordPress + Elementor site with local SEO focus
Dedicated residential vs. commercial pages
Detailed service sections (asphalt, concrete, brick, civil, septic, landscaping)
Blog section for educational content and SEO
Quick-quote form and financing options highlighted

Technologies used

WordPressElementorSEOLocal SEO

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