CASE STUDY
Education / EdTech

HolaFrancais

Website for an Online French Language Academy

HolaFrancais is an online French language academy serving Spanish-speaking learners with offerings for kids, teens, adults, professionals, and corporate clients. We built the WordPress site to showcase their courses, highlight the methodology, and streamline enrollment via WhatsApp.

holafrancais.com
HolaFrancais · desktop
HolaFrancais · mobile
CASE STUDY

The context

HolaFrancais is an online French academy for Spanish-speaking audiences (Spain, Latin America). The offer splits into five audiences: kids, teenagers, autonomous adults, healthcare professionals (medical vocabulary), and corporate (employee training). Each audience has its pricing, hour volume, and pace. The site exists to present all formats in one architecture and turn a curious visitor into a free-trial signup.

The challenge

Five audiences, one site: the trap is a homepage that addresses everyone and therefore no one. We needed clear per-audience entry points right from the hero, and to lead each visitor to the pricing grid that concerns them without making them pass through the others. On the conversion side, the goal is to turn curiosity into a start: free trial class plus a targeted WhatsApp path. On the SEO side, capturing Spanish queries ("online French academy", "French classes for healthcare professionals").

Our approach

WordPress + Elementor entirely in Spanish. Architecture in five parallel funnels (kids, teens, adults, healthcare, corporate) with a full pricing grid per audience. WhatsApp CTAs pre-filled for each offer ("Hola, quiero información sobre el curso X"), which reduces start friction. SEO blog section to capture informational traffic and route it to the offers. Reviews (4.9/5) and satisfaction highlighted as trust signals.

The outcome

The site is live in Spanish, cleanly separates the five audiences, and converts mainly via pre-filled WhatsApp (trial-class signup happens through a conversation, not a form). SEO builds on Spanish-language queries around learning French, where competition is lighter than in French.

KEY PAGES

The product in detail

A glimpse of the screens that make the product valuable: features, user journey, content.

holafrancais.com/cursos
HolaFrancais · Catalogue cours
Catalogue coursView
holafrancais.com/ofertas
HolaFrancais · Offres / pricing
Offres / pricingView
holafrancais.com/quienes-somos
HolaFrancais · Qui sommes-nous
Qui sommes-nousView
holafrancais.com/contacto
HolaFrancais · Contact inscription
Contact inscriptionView

Key features

Spanish-language WordPress + Elementor site optimized for conversion
Complete pricing grid by audience (kids, teens, adults, individual/group, healthcare, enterprises)
Pre-filled WhatsApp CTAs per offer
SEO blog section and free trial-class form
Reviews and 4.9/5 satisfaction prominently showcased

Technologies used

WordPressElementorSEO

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